RCM credentialing guarantee review

For Jamie · internal review

Credentialed in 60 days. Or we pay you $200.

The next managed billing email, plus the landing page and guarantee terms behind it. Nothing here is live or sent. Review the decisions below, then preview each asset.

Jump to: Decisions for you Preview the assets The plan Before it can send

Decisions for you

Everything is drafted to my recommended default so it is ready to move. These are the calls that are genuinely yours. Each one shows what I went with and the alternative. Tell me which to change and I will update every asset to match.

Decide

1What is the $200 remedy, exactly?

Recommended: a $200 account credit if we miss. Instant to apply, no cheque to cut, still reads as "money back".

Alternative: real cash or cheque. Matches "we pay you" more literally and feels bolder, but it is a payout operation to stand up and reconcile.

Decide

2Per provider or per practice, and is there a cap?

Recommended: $200 per provider that misses, capped at $600 per practice. Fair to multi-provider clinics while bounding our exposure.

Alternative: a flat $200 per practice regardless of provider count. Simpler to explain, less generous to bigger clinics.

Decide

3How fast must the practice respond to us?

Recommended: the 60-day clock pauses whenever we are waiting on the practice, and they must return requested items within 7 business days or the guarantee voids for that payer.

Alternative: a longer or shorter window (5 or 10 business days). This is the single biggest lever on how often we owe $200.

Decide

4Sender of the email

Recommended: Glen (runs the billing team). Operational credibility for a money-backed promise, and a natural next voice after your cofounder note last week.

Alternative: you (Jamie) again, or the Carepatron brand identity.

Decide

5When does it send?

Recommended: 3 to 4 days after the cofounder note (which sent Jun 18), so roughly now, but only once the terms and page are signed off. The "why" warmed them up; the guarantee is the "now act".

Alternative: hold for a fixed date once legal lands. I do not recommend sending the $200 promise before the terms are final.

Already locked (from our last conversation)

The headline is yours: "Credentialed in 60 days. Or we pay you $200."
Remedy is $200, wrapped in guardrails so the exposure is bounded and the claim stays honest.
"Credentialed" means your first commercial payer approves you (the point you can start billing). Government payers like Medicare and Medicaid sit outside the 60-day clock because their timelines are no one's to control.
The 60-day clock starts when we have a complete information packet from the practice, not at signup.

Preview the assets

Three drafts, all on brand, all built from the same offer. Open each in a new tab.

The email

Designed email from Glen with the guarantee as a bold hero. One CTA to the walkthrough.

Open email

The landing page

Where the email CTA points: how it works, what is covered, FAQ, book a call.

Open page

The terms (draft)

Plain, structured terms for you and legal. Every unconfirmed number is tagged for review.

Open terms

Subject line A/B I would run on the email: "Credentialed in 60 days, or we pay you $200" versus "We put $200 on your credentialing timeline".

The plan, in one line

Send to the same audience as the cofounder note (paying US admins, about 2,500), automatically excluding anyone who has bounced or already booked a walkthrough off the last email. Same booking CTA, same goal (booked walkthroughs). The guarantee reframes for practices not yet billing insurance AND for those weighing a new payer, so the whole base is fair game.

Before it can send

These are not copy choices, they are launch gates:

Gate

Legal sign-off on the terms. A $200 cash-or-credit promise needs it. The terms draft is ready for that review and flags every open number.
Our real under-60-day completion rate (Glen). This is the number that decides whether $200 is cheap or costly. If we hit 60 days for most new credentialing, this offer is a weapon. If we do not, we revisit the amount or the day count before it ships. Worth knowing before we commit in writing.
Host the page. Once you are happy, I publish the landing page and terms to a real URL and wire the email and booking goal in Customer.io as a draft for you to schedule.