RCM credentialing guarantee review

For Jamie · internal review

Credentialed in 60 days. Or we pay you $200.

The next managed billing email, plus the landing page and guarantee terms behind it. Nothing here is live or sent. The offer is now locked. Two gates remain before it ships.

Jump to: The offer, locked What is left Preview the assets The plan

The offer, locked

Every call is made and baked into the email, landing page, and terms. Here is the whole offer at a glance.

Locked

1The headline

"Credentialed in 60 days. Or we pay you $200." "Credentialed" means your first commercial payer approves you, the point you can start billing.

Locked

2The remedy

A $200 account credit, per provider, uncapped. Account credit (not cash) keeps it instant and low risk. Per provider with no cap, because RCM revenue is per practice, so a $200 credit is immaterial against what a multi-provider practice generates.

Locked

3The 60-day clock and the practice's part

The clock pauses whenever we are waiting on the practice. They must return what we ask for complete and accurate within 7 business days. Incomplete or incorrect submissions do not count and keep the clock paused; repeated failure voids the guarantee for that payer. The clock starts when we have a complete, correct info packet, not at signup.

Locked

4Scope and sender

New credentialing, commercial payers only (government payers run on their own timelines, outside the clock). Email sends from Glen, who runs the billing team, the natural next voice after your cofounder note.

What is left before it ships

The offer is decided. Two gates remain, and they are not copy choices:

Gate 1

Our real under-60-day completion rate (Glen)

This is the number that decides whether the guarantee is cheap or costly. Because the credit is uncapped per provider, it matters most here. If we hit 60 days for most new credentialing, this offer is a weapon. If we do not, we revisit the amount or the day count before it ships. Worth knowing before we commit it to writing.

Gate 2

Legal sign-off on the terms

A $200 account credit promise needs it. The terms draft is ready for review: the commercial terms are locked, and it flags the handful of items that still need legal or Glen (sole-remedy framing, business-day definition, claim process, governing law, the excluded government-payer list).

Then, on your word

I publish the landing page and terms to a real URL and wire the email and booking goal in Customer.io as a draft for you to schedule. Same audience as the cofounder note, anyone who already booked is auto-excluded.

Preview the assets

Three drafts, all on brand, all built from the same offer. Open each in a new tab.

The email

Designed email from Glen with the guarantee as a bold hero. One CTA to the walkthrough.

Open email

The landing page

Where the email CTA points: how it works, what is covered, FAQ, book a call.

Open page

The terms (draft)

Plain, structured terms for you and legal. Every unconfirmed number is tagged for review.

Open terms

Subject line A/B I would run on the email: "Credentialed in 60 days, or we pay you $200" versus "We put $200 on your credentialing timeline".

The plan, in one line

Send to the same audience as the cofounder note (paying US admins, about 2,500), automatically excluding anyone who has bounced or already booked a walkthrough off the last email. Same booking CTA, same goal (booked walkthroughs). The guarantee reframes for practices not yet billing insurance AND for those weighing a new payer, so the whole base is fair game.